1. TECNO Mobile targetsthe market in segments.
Market segmentation is something that comes
from a known consumer behavior which is need revaluation.Mobile end users tend
to adjusttheir expectationsso that they can better equate the solutions offered
(technology)bya newflagship device with the cost they’re comfortable to bear in
order to own the device (value).
To find a common ground, mobile users settle
for specific features that they want to see in their next smart phone, what
this means is that a successful sale will depend on how much value an end user
places on features he/ she considers key in a flagship device.
Taking advantage of this trend, TECNO
Mobile this year rolled out its maiden flagships optimized primarily for music
(as in TECNO BOOM J7) andCamera (TECNO CAMON C8).Saving the best for last,
TECNO launched its premium all-purpose (TECNO PHANTOM 5) smart phone late September-clearly targeting premium
device lovers who could not find their pick from the earlier flagships.
2. TECNO goes beyond mobile to full
mobile entertainment.
The truth is our smart phones do a lot more
than voice calls, apps and internetsurfing these days. As a matter of fact, for
millions of city dwellers their smart phones are their sole source of
entertainment and news. TECNO Mobile has latched onto this trend to develop what
is now Africa’s largest online entertainment platform, the Boom player. This is an app, which is pre-installed on TECNO
flagship devices, and it hosts over 200,000.00 audio, music videos and movies.
Contents on boom player can be downloaded into user’s smart phone or streamed
directly online,contents are both free and paid-for.
3. TECNO goes ultra-power on all
flagships;
Most mobile users probably do not remember
how portable power banks came about-TECNO gave away free power banks at the
launch of its premium device TECNO Phantom
A+ in 2013.
From then on, power banks grew in
popularity and usage but TECNO Mobile was aiming for something better.To give end
users extendedtalk time, the OEM gianthas launched built-in power saving
technology in all of its later flagships, no need for power banks folks!
Let’s
talk about the new TECNO PHANTOM 5
4. Let me start by saying that TECNO
Phantoms are award winners.
Every TECNO Phantom product released is a
craft of excellence in mobile engineering. A quick check on the track record of
this premium line from TECNO Mobile will give you nominations for awards and
actual awards won in categories such as innovative design, audio technology, user
friendliness, camera ability etc.,these awards won are top global and sometimes
continental awards!
TECNO Phantomsmart phones havebagged three
(3) international awards. “Smart phone
of Year 2015” was awarded to new TECNO Phantom
Z in Ghana, the second time in a row it was given to a Phantom smart phone.At the international
stage,the International Quality crown
award 2014 hosted in London,handed TECNO Mobile ‘Quality crown award’-the
gold category. The award was based on the performance of thePhantom
Z and Phantom Z mini.
TECNO Phantom5 has received four (4) international award nominations
since its launch on16th September 2015
5. TECNO Phantom 5 is the first, trulyHiFi smart phone in the market.
This is whereeven top OEM vendors fall
short. But the fantasy by mobile users for nature surround audio which only a High
fidelity (Hifi) speaker system can deliver has been made a reality in TECNO Phantom 5.
Thanks to state-of-the-art audio technology
from DOLBYTMTECNO Phantom 5,
that delivers sounds with minimal
distortion whether from the audio jack (for headsets and car stereos) or
external phone speakers.
There you have it, the 5 things any mobile
user should know about TECNO and its talked about flagship device.
TECNO
Phantom 5 recommended retail price is
N69, 900.00
